Cleaning up the oceans

The first pillar of our eco-design is the use of plastics from the oceans. These are transformed into material for the Shelduck TV shells.

Eco-friendly packaging

By bringing nature to your home, we have to respect it. That's why we only send our Shelduck TV boxes in 100% recyclable ecological boxes

No bandwidth

The fight against digital pollution is also part of our actions. By being independent of the internet, our boxes do not consume any bandwidth

Circular economy

The electronic materials used in Shelduck TV boxes are recyclable. This means that they can be reused to reduce computer waste.

Cleaning up the oceans

The oceans are choking on plastic pollution. Solutions are urgently needed, otherwise the oceans will contain more plastic than fish by 2050.

To fight against this scourge, Shelduck TV collaborates with the Swiss company #tide. The company offers an answer to this pollution: recycling ocean plastic waste and transforming it into a premium raw material used for new sustainable products. In short, #tide gives value to plastic waste.

#tide collects ocean plastic in South East Asia, coordinated by its subsidiary #tide in Ranong, Thailand. On five islands in the Andaman Sea, local fishermen are trained and paid to collect and sort plastic waste. The material is recorded, washed and shredded in a social enterprise that is implemented by the Swiss non-profit foundation Jan & Oscar and the International Union for Conservation of Nature (IUCN).

#tide collects different types of plastic: polyethylene terephthalate (PET), polypropylene (PP) and polyethylene (PE) plastics. With Swiss precision and expertise and powered by renewable energy, the plastic waste is recycled into a versatile granular material. The granules are then used to design the shells of Shelduck TV boxes.

Eco-friendly packaging

Shelduck TV is committed to sustainability. The use of reusable packaging made of recycled cardboard is fully in line with this multi-faceted theme. Shelduck TV boxes are transported in corrugated cardboard, which is a natural product, ideal for ecological packaging. This type of cardboard is completely returned to the material cycle after use by our customers. This return completes the cycle, as the "used" corrugated packaging is used again as raw material by paper manufacturers.

The different layers of corrugated cardboard are made from cellulose fibres, mainly from sawmill waste or forestry by-products. They are therefore mainly organic and biodegradable.

The carbon footprint of corrugated board is much better than that of plastics and allumnium, making it a preferred choice for a company like Shelduck TV that wants to minimise its environmental impact.

To ensure responsible and sustainable packaging, Shelduck TV designs tailor-made packaging, adapted to the size of Shelduck TV boxes. By reducing the volume of material consumed, Shelduck TV reduces the volume of packages transported and optimises its carbon footprint.

No bandwidth consumption

In computing, bandwidth is the amount of digital data that can be transferred from one point to another in a given period of time. It determines the speed at which files can be downloaded over the Internet.

The internet is not "immaterial": it is made up of a multitude of computer equipment (servers, cables, antennas, etc.), which make it possible to store and transfer data (videos, photos, emails, web pages, etc.) to terminals. All these digital technologies need to be powered and generate a significant ecological cost.

Consuming video on the internet may seem like a harmless activity, but it is very energy intensive. The files accessed are larger than simple images and require much more energy to store on servers. Video streaming accounts for 60% of the data flow on the internet (bandwidth). For example, a film watched in streaming at very high resolution weighs 200,000 times more than an e-mail without an attachment (10 gigabytes versus 50 kb). 10 hours of film in high definition contain more data than the entire English-language Wikipedia articles.

Global video streaming consumption emits 300 million tonnes of CO₂ worldwide each year, equivalent to the digital pollution of a country like Spain! Watching one hour of video consumes as much electricity as a refrigerator does for a year. The billions of views of a successful video clip represent the annual consumption of a small nuclear power plant.

In today's internet-based business, all data is sent to and processed in remote data centres. Problem: with the advent of the IoT, connected objects are creating and sending more and more data. Beyond the security risks, the centralisation of data requires a considerable effort for the servers. It also has a significant impact on the structure's ecological footprint.

To fight against this digital pollution, Shelduck TV has decided to develop boxes that are completely independent of the internet and therefore require no bandwidth. By storing its 4K Ultra HD content directly in its boxes, Shelduck TV avoids both online storage (Cloud) and video streaming (the main source of pollution on the Internet) and can therefore do without a datacenter, without losing any quality.

The circular economy

Shelduck TV prides itself on optimising the life of its boxes. The manufacturing process aims to keep the various components in a cycle that minimises both the use of materials and the generation of waste. The little waste that is generated is - by means of collection, separation, processing and material or thermal recovery - transformed and recycled into new quality material.


Such a circular economy has its requirements. It represents a real technological challenge and requires constant innovation. For Shelduck TV, however, it is a guarantee of competitiveness, particularly in terms of autonomy. By being less dependent on the availability of resources and supplier countries, eco-design and the recovery of raw materials lead to lower costs.